Cannes Young Lions - Global Round 2024
Improving male representation in media? Don't fight from outside. Motivate change from within. Best motivation for ad execs? Cannes Lions. Why? Fat bonuses tied to French trophies. No need for stick. Just a juicy carrot.
Team members:
David Červený & Judita Ružičková
Result:
Honourable mention for the most entertaining idea and presentation