Cannes Young Lions - Global Round 2023

Our task was to engage Gen Z with the issue of global warming. Yeah, that was basically the brief—overwhelming and not easy to grasp, just like the climate crisis itself. That’s why we turned it into a job like any other: simple and slackable. Earth’s first HR campaign called for all the quiet-quitters and procrastinators of the world, winning us a shortlist nod at Cannes.

Team members:

David Červený & Judita Ružičková

Result:

Shortlisted (first ever consecutive success for single team from Czech Republic)

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Cannes Young Lions - Local Round 2023

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ADC Express - Local Round 2023