Cannes Young Lions - Global Round 2023
Our task was to engage Gen Z with the issue of global warming. Yeah, that was basically the brief—overwhelming and not easy to grasp, just like the climate crisis itself. That’s why we turned it into a job like any other: simple and slackable. Earth’s first HR campaign called for all the quiet-quitters and procrastinators of the world, winning us a shortlist nod at Cannes.
Team members:
David Červený & Judita Ružičková
Result:
Shortlisted (first ever consecutive success for single team from Czech Republic)